The Prodigy invited the punk-influenced hip-hop duo Sleaford Mods to contribute on a track on the new album. "We are not underground - we are a popular band - but our ethics are punk rock and have stayed the same from day one. The last album, 2009's "Invaders Must Die," sold some 1.5 million copies around the world.īut Howlett said that The Prodigy still saw itself as having a punk edge. With the band's blunt appeal, The Prodigy has long achieved commercial success. "Wild Frontier" similarly evokes danger over intense beats, with the lyrical message, "Gotta face your fears in the wild frontier." The video for "Nasty" shows a fox-hunt turning wrong as the animals outmaneuvre the rapacious hunters.
The Prodigy has gone through various animals as its emblem and for the latest album picked the fox. The song "Nasty" starts with a tinge of Asian-sounding instrumentation before bringing in a forceful beat as singer Keith Flint shouts in a dozen different ways, "Nasty, nasty." "The Day is My Enemy" preserves the same warrior spirit. The type of music I like is a music that attacks - this is the type the music I wanna write." "It's something that happens naturally for me. "I've only got one motto - this is what I do," Howlett said. The Prodigy stormed onto the scene in the 1990s with a handful of songs that resembled an intense adrenaline rush such as "Firestarter" and - controversially - "Smack My Bitch Up."Īccompanied by sometimes violent videos and impassioned live performances, the group was proclaimed as a leading force in the hardcore or industrial electronic music scene. They seep into pop artists' music, 'cause all these pop artists want to have a piece of it." "In every form of pop music, we hear bits of electronic music - the great bits from the underground music. "Electronic music has been hijacked by every type of music possible," he said. But this album is a reaction to what is going around us musically," Howlett told AFP.
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